At some point, every business owner exits. The only question is whether the exit is planned or not.
An unplanned exit — driven by health, burnout, a market downturn, or death — typically yields the worst financial outcome. A planned exit, built around a deliberate strategy and structured correctly, can be among the most significant wealth events of your life.
But "exit" is not a single thing. There are three fundamentally different ways to leave a business, and they differ in almost every dimension that matters: who gets the value, when you receive it, how it's taxed, and what happens to the people and culture you built. Business owners over 55 who are beginning to think about their exit often conflate these paths — or assume that a sale is the only option. It isn't.
Here's what you need to know about each path before you commit to one.
Path 1: Selling the Business to a Third Party
A third-party sale — to a strategic buyer, a private equity firm, a competitor, or an individual buyer — is the most common exit for business owners who want to maximize the cash value of what they've built. It's also the most complex.
How It Works
You take your business to market, either through a business broker (common for businesses valued under $5 million) or an investment banker (typical for businesses above that threshold). Buyers are identified, a purchase price is negotiated, and the transaction closes with proceeds flowing to you.
The deal can be structured as a stock sale or an asset sale. In a stock sale, the buyer purchases your ownership interest directly. In an asset sale, the buyer purchases specific assets and liabilities of the business. Most buyers prefer asset deals; most sellers prefer stock deals. The difference matters enormously for taxes.
Pros and Cons
The primary advantage of a third-party sale is liquidity. You receive the value of the business in cash — either at closing or spread over time — and you're free to deploy those proceeds for retirement income, estate planning, or other investment. There's a clear end date, a definitive number, and no ongoing entanglement with the business.
The downsides: the process is time-consuming, emotionally demanding, and uncertain. Not every business that goes to market sells. Buyers exercise leverage during due diligence. And if the business isn't prepared to operate without you, buyers will either walk away or discount the price significantly.
Tax Consequences
This is where structure becomes critical. The federal tax treatment of a business sale depends on several factors.
Stock sale vs. asset sale. In a stock sale, gain from the sale of shares held for more than one year is generally taxed at long-term capital gains rates — 0%, 15%, or 20% depending on your taxable income. The net investment income tax adds an additional 3.8% for taxpayers above the threshold ($200,000 for single filers, $250,000 for married filing jointly). In an asset sale, different assets are taxed at different rates. Goodwill typically generates capital gain; equipment subject to depreciation recapture is taxed as ordinary income under Section 1245 of the Internal Revenue Code; non-compete agreements are taxed as ordinary income. The allocation of purchase price among asset categories in an asset deal is a negotiated item with significant tax consequences.
Installment sales. Under Section 453 of the Internal Revenue Code, a seller who receives payments over more than one year can report gain as payments are received rather than entirely in the year of sale. This can keep annual income in lower tax brackets and reduce or defer exposure to the net investment income tax. Installment sales also introduce risk: if the buyer defaults, you may not receive what you were promised, and you've already relinquished the business.
Qualified Small Business Stock (QSBS). Section 1202 of the Internal Revenue Code allows eligible taxpayers to exclude up to 100% of capital gain from the sale of qualified small business stock held for more than five years. The exclusion is capped at the greater of $10 million or 10 times the taxpayer's adjusted basis in the stock. Eligibility requirements are substantial — the business must be a domestic C corporation, must have had aggregate gross assets under $50 million at the time of issuance, and must meet active business requirements. If you qualify, this exclusion can eliminate millions of dollars in federal capital gains tax. It is worth a careful review with a qualified tax advisor before the sale closes.
State taxes. Federal treatment is only part of the picture. Utah imposes a flat income tax, and depending on transaction structure, a portion of your sale proceeds may also be subject to state tax. Business owners in no-income-tax states, or those who have established residence elsewhere, may have different exposure.
Path 2: Succession — Transferring the Business to a Family Member or Key Employee
A succession transfer keeps the business in familiar hands — whether that's a child who has worked in the company for years or a longtime key employee who has effectively been running the operation. For owners who care about what happens to the business after they leave, succession often aligns with their values better than a third-party sale.
How It Works
In a family succession, ownership is transferred to one or more family members through a sale, a gift, or a combination. In a management buyout, key employees purchase the business — often using a combination of seller financing, SBA loans, and personal capital. In either case, the transaction is typically structured over time rather than in a single closing.
The complexity of succession lies in the intersection of business, family, and estate planning. Who takes over operational control? Who receives economic value? How are other family members (who may not be involved in the business) treated fairly? These questions can be as difficult as the financial ones.
Pros and Cons
Succession preserves the business culture and legacy the owner built. It keeps jobs and relationships intact. For owners who have deep emotional ties to the business and the people in it, succession provides continuity that a sale to a financial buyer cannot.
The tradeoff is usually price and timing. A family member or key employee rarely has the capital to pay fair market value at closing. Sellers who pursue succession typically accept below-market prices, deferred payments, seller financing, or some combination. The exit is slower and the proceeds are less certain than in a clean third-party sale.
There is also a concentration risk problem: if you carry seller financing for the business, and the successor struggles, you are exposed to business risk even after you've left. Your retirement income depends on the new owner's success.
Tax Consequences
Installment sale to a successor. If the business is sold to a family member or employee on a deferred basis, the installment sale rules under Section 453 apply. Interest on the deferred payments is taxable as ordinary income. If the sale is to a family member at below fair market value, the IRS may treat the difference as a gift, triggering gift tax implications.
Self-canceling installment notes (SCINs). In transactions involving older sellers, a self-canceling installment note — which cancels upon the seller's death — can be used in combination with a succession sale. The note is priced to account for the mortality risk, and if the seller dies before payments are complete, the remaining balance is not included in the estate. SCINs involve complex valuation and actuarial analysis and should not be used without expert guidance.
Estate tax considerations. If business interests are transferred to family members as gifts rather than sold, the annual gift tax exclusion ($18,000 per recipient in 2024, adjusted periodically by the IRS) and the lifetime gift and estate tax exemption apply. Techniques such as GRATs (Grantor Retained Annuity Trusts) and family limited partnerships can be used to transfer business interests at reduced taxable values, but these strategies require careful legal and tax structuring.
Valuation discounts. When minority interests in a closely held business are transferred, valuation discounts for lack of marketability and lack of control may reduce the taxable value of the transferred interest. This can be meaningful in reducing gift or estate tax exposure. The IRS scrutinizes these discounts carefully, and they must be supportable.
Path 3: Gifting or Bequeathing the Business at Death
Some owners never sell. They gift interests to family members over time, or they pass the business through their estate at death. This path prioritizes wealth transfer over liquidity — the owner captures no cash from the business during their lifetime, but the business passes to heirs, potentially at significant tax advantage.
How It Works
Gifting during life involves transferring ownership interests to heirs using annual exclusions, lifetime exemptions, or trust structures. At death, the business passes according to the owner's estate plan — through a will, a trust, or beneficiary designations — subject to estate tax if the estate exceeds applicable exemptions.
Pros and Cons
For owners who don't need the business proceeds for retirement income, gifting and bequest strategies can minimize the combined tax cost of transferring wealth across generations. The business continues; heirs receive an asset rather than cash; and with the right planning, estate and gift tax exposure can be substantially reduced.
The limitation is obvious: the owner receives no liquidity. If the business represents most of the owner's net worth and the owner needs that wealth to fund retirement, this path doesn't work. It requires sufficient other assets to fund the owner's living expenses for the rest of their life.
Tax Consequences
Step-up in basis at death. Under current law, assets included in a decedent's estate receive a step-up in cost basis to the fair market value at the date of death. For a business that has appreciated significantly over the owner's lifetime, this step-up can eliminate decades of embedded capital gain. An heir who receives a business worth $5 million at the owner's death — regardless of what the owner paid for it — has a $5 million basis in that business. A subsequent sale generates gain only above that stepped-up value. This is one of the most powerful provisions in the tax code for transferring wealth, and it is subject to ongoing legislative debate.
Estate tax. The federal estate and gift tax exemption was $13.61 million per individual in 2024 (indexed for inflation). Married couples can effectively shelter $27.22 million. However, provisions of the Tax Cuts and Jobs Act that elevated this exemption are scheduled to sunset after 2025, which would roughly halve the available exemption under prior law. Business owners with estates approaching or exceeding these thresholds need to act before the sunset — if and when Congress addresses it — to take advantage of the current elevated exemption. Using the exemption now through gifting does not trigger clawback under current IRS guidance.
Special use valuation. Under Section 2032A of the Internal Revenue Code, certain family-owned businesses and farms may qualify for special use valuation, which values the business based on its current use rather than highest and best use. This can reduce the taxable estate value significantly for qualifying businesses.
Why Most Owners Need More Than One Path
In practice, the cleanest exits often involve elements of more than one strategy. An owner might sell 80% of the business to a private equity buyer while retaining 20% for a future sale or "second bite." An owner might sell the operating assets to a third party while gifting real estate that houses the business to the next generation. An owner might structure a partial management buyout for a key employee while taking the remainder to market.
The tax consequences of these hybrid structures are complex and highly fact-specific. The decisions interact: a sale that closes in December versus January affects which tax year the gain is recognized. A structure that qualifies for installment sale treatment may complicate QSBS eligibility. An estate plan built around the current exemption may need to be rebuilt if the business sells.
This is not work you want to figure out reactively, after the deal is on the table. The owners who come out ahead in an exit — on price, on taxes, and on personal terms — are the ones who built the strategy years in advance, not months.
What to Do Now If You're Thinking About Your Exit
If you're a business owner over 55 and beginning to think seriously about your exit, there are three questions worth answering before you do anything else:
What do you actually need from the exit? A clean retirement with a defined monthly income number is a different answer than "I want to keep the business in the family." The exit strategy should match the goal, not the other way around.
What is the business worth today — and what would it take to increase that? Many owners are surprised by the gap between what they believe the business is worth and what the market will pay. An honest assessment gives you time to close the gap before you're ready to leave.
What does the tax picture look like? The after-tax proceeds from a sale — or the after-tax estate value of a bequest — are what actually fund your retirement and your legacy. Understanding the tax consequences before you structure the exit is the difference between a plan and an accident.
The advisors at Inventa Wealth work with business owners navigating all three exit paths. Whether you're considering a third-party sale, a family succession, or a transfer strategy built around your estate plan, we help integrate the transaction planning, tax strategy, and retirement income picture into a single coordinated approach.
Our office is at 7440 South Creek Road, Suite 250, Sandy, UT 84093, and we offer Telewealth virtual appointments for clients across the country. Visit inventawealth.com to schedule.
The information in this article is for educational purposes only and does not constitute legal, tax, or financial advice. Consult a qualified attorney, financial advisor, and tax professional regarding your specific circumstances.